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RTB Zeitgeist: Inside the major challenges marketers face with programmatic
Along with app store optimization strategies, new trends in real-time bidding and programmatic marketing will come to the fore as they continue to become the norm in 2015. Programmatic has evolved...
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RTB Zeitgeist: What you need to know about programmatic direct
Programmatic direct is on the rise as more advertisers and publishers seek to bring the efficiency of programmatic to direct orders for ad inventory. Estimates have programmatic direct spending...
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RTB Zeitgeist: How to get started with programmatic display advertising
There are a many reasons why it’s the perfect time to get into programmatic display advertising. Only a few companies are using it, so there’s less competition. Also, the companies that build a...
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RTB Zeitgeist: Getting to grips with programmatic
2015 is the year marketers will realize that programmatic isn’t a fad. It will all come down to the better access it enables to data and precise execution, to a scaled variety of inventory and the...
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FT, CNN, Guardian and Reuters Create Programmatic Alliance
A group of international publishing powerhouses have partnered to form the Pangaea Alliance, a new digital advertising offering that’s using programmatic to allow brands access to their combined ad...
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RTB Zeitgeist: Mobile Marketers Are Gung-Ho About Programmatic, But Few Are...
According to the IAB’s recently released 2015 “Marketer Perceptions of Mobile Advertising” report, most marketers are keen on mobile programmatic, but only a few have actually bought mobile ads...
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RTB Zeitgeist: Why Programmatic is Not Just About Data but About People Too
With programmatic, it’s as much about the people and the culture within an organization as it is the technology. That was the sentiment expressed in a recent article by MediaPost’s London Editor, Sean...
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RTB Zeitgeist: Finding Creativity In The Age Of Programmatic
Creativity in the age of programmatic is possible. Programmatic can offer new and exciting creative opportunities thanks to more precision in consumer profiling based on increased behavioural and...
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RTB Zeitgeist: Why Small Agencies Grapple With Programmatic
There’s a reason why small to mid-sized agencies are grappling with programmatic; it’s not “the great equalizer” it was thought to be. Because of their size, bigger agencies are still being afforded...
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PROGRAMMATIC ZEITGEIST: ‘PROGRAMMATIC’ IS A VERY BROAD TERM ENCOMPASSING A...
Republished from the Centro blog. Programmatic advertising has changed, and Centro’s RTB Zeitgeist must do so as well. When we started this series a couple of years ago, we highlighted the trends that...
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